The Agency of Digitization and Finans Danmark are behind MitID and are also responsible for its dissemination.

The entire Danish population needed to be informed about the transition, which required an extensive campaign. The nationwide campaigns reached a large part of the population, but specific groups of citizens needed to be informed through targeted Digital Post letters, such as NemID users without a Danish online bank account, residing both inside and outside Denmark.

In this context, the Office for MitID and NemID lacked a digital frontrunner that could effectively send out Digital Post letters. Again, Formpipe were able to demonstrate how Lasernet could support the tactical campaign track.

Liberated from Overwhelming Amounts of Data

Julie Rasmussen, a communications officer at the Agency of Digitization, is one of those behind the nationwide campaign, including the Digital Post letters. There were vast amounts of data that needed to be managed before each citizen could receive a letter. It required many hours in front of the screen and large data sheets to organize those who were exempt from Digital Post and thus needed physical mail.

"We had very specific needs to reach certain target groups with a specific message at a specific time," says Julie Rasmussen, explaining that the Lasernet solution helped her, and the team, create a better overview.

Lasernet sorted the information about the different citizens that she had access to and organized them systematically. All the tedious manual work became automated, and Julie gained the necessary overview of all the data, allowing her to send letters to the right recipients.

With 20 years of experience in digital administration, Formpipe delved into the core of the problem faced by Julie and her team and introduced Lasernet.

"It was evident that they knew what they were doing and genuinely wanted us to succeed," says Julie Rasmussen.

The experience from similar projects meant that the Formpipe team knew the importance of proactive communication for the customer.

"Formpipe called regularly to follow up and see how things were going. They also came to us for meetings when we needed them," says Julie, adding that it was reassuring to know that Formpipe was there and invested in the success of the project.